ValueSpace for Business Executives

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Knowledge is the foundation for all strategy and for all sound executive action.

There are two types of knowledge: (a) Tacit and Conceptual, and (b) instrumental. The former provides a perspective, the latter specific application. This book can be useful in both these senses.

1. Tacit & Conceptual. The book provides a comprehensive conceptual framework for thinking about the customer’s ValueSpace along with illustrative case histories. This perspective can help all your executive decisions, big or small. It can provide food for thought, stimulating your own thoughts, punctuating your own conversations with yourself, so to speak.
2. Instrumental. As an application tool, its utility can be exploited in two ways:

o As a Strategic Planning Tool. The book contains an Audit self-survey both for the nine ValueSpace components and for their 40 driver processes. Businesses can use this tool to assess their company’s current standing and then chart the course of action to move forward in the ValueSpace.

Click here to see the sample audit form.

o As an Executive Training Tool. The book also lends itself as a platform for Executive Training. From a half-day seminar to intense two or three day workshop to extended, integrated business plan formulation exercises, the book can inform, guide, and frame the continuing education experiences in corporate universities and in-house Executive training centers.

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